Marketing Automation and AI
This innovative course module provides a clear understanding of marketing automation supported by artificial intelligence to transform digital strategies. The curriculum demonstrates the benefits of automating digital campaigns and emphasizes the importance of data analysis for ROI optimization.
Why This Course
The “Marketing Automation and AI” course is the key to revolutionizing your digital strategy. Discover how AI marketing and marketing automation can transform your activities by automating digital campaigns and enhancing the analysis of marketing data for ROI optimization. Invest in your educational future and embrace innovation today for a tomorrow of tangible success.
What You Will Learn
- Understand the fundamentals of Marketing Automation and the potential of Artificial Intelligence to transform marketing strategies.
- Learn the practical use of digital tools to automate campaigns, enhancing both efficiency and accuracy.
- Develop the ability to analyze data to segment target audiences and strategically personalize communications.
- Learn to integrate innovative solutions that enable real-time performance monitoring and optimization for tangible results.
Table of Contents
- Module 1: Fundamentals of Marketing Automation and Digital Transformation
- Module 2: Benefits and Tools for Digital Marketing: Platforms and Key Features
- Module 3: Management of Automated Campaigns: Audience Segmentation and Personalization
- Module 4: Integration of Artificial Intelligence: Real-Time Analytics, Strategy Optimization, and ROI Monitoring
Who It’s For
- Digital Marketing Manager – To integrate AI and automation in digital marketing strategies and drive innovative solutions.
- Marketing Automation Specialist – To implement and optimize automated processes that enhance campaign effectiveness.
- Data Analyst Marketing – To leverage advanced analytics and AI algorithms in consumer behavior segmentation and forecasting.
- CRM Manager – To improve customer relationship management using automation tools and artificial intelligence.
- Content Strategist & Marketing Technologist – To develop personalized content by integrating traditional marketing skills with emerging technologies.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or group sessions
- Group Pricing: Custom offers available for large classes
- Delivery: Online
- Practical Applications: Includes hands-on exercises and project work
- Certification: Professional certificate to enhance your CV and LinkedIn profile
