Predictive Marketing: Predictive Analytics with AI
This advanced course offers a cutting-edge training pathway that combines theory and practice in the realm of artificial intelligence applied to marketing. Explore the power of neural networks (CNN, RNN, Transformer) and optimization algorithms while delving into topics such as natural language processing and computer vision, all designed to inspire a fresh vision of digital transformation.
Why This Course
Discover the power of predictive marketing with this innovative course that merges predictive analytics and AI marketing to transform data into winning strategies. Learn to leverage neural networks and optimize algorithms to anticipate trends and drive business success. Embark on your journey into the future of marketing today!
What You Will Learn
- Discover the fundamentals of predictive analytics applied to marketing and understand how AI is revolutionizing traditional strategies.
- Develop practical skills using algorithms to anticipate consumer behaviors and forecast market trends.
- Dive deep into data management and analysis techniques, transforming raw data into strategic, actionable insights.
- Apply AI solutions to optimize campaigns and marketing strategies, maximizing decision-making effectiveness.
- Implement innovative methodologies to solve real-world problems, contributing tangible competitive advantage in the industry.
Table of Contents
- Module 1: Fundamentals and Deep Learning Techniques – CNN, RNN, Transformer and Optimization Algorithms
- Module 2: AI Use Cases – Computer Vision, Natural Language Processing, and Predictive Analytics
- Module 3: Reinforcement Learning Approaches and Predictive Analytics Strategies for Marketing
- Module 4: AI Integration in Marketing – Personalization, Automation, Consumer Behavior Analysis, and Ethical and Regulatory Issues
Who It’s For
- Digital Marketing Manager – Utilize predictive analytics to optimize digital campaigns and marketing strategies.
- Data Analyst Marketing – Interpret market data to identify trends and opportunities through predictive models.
- Data Scientist – Leverage artificial intelligence to develop algorithms that anticipate consumer behaviors.
- AI Marketing Specialist – Combine marketing and AI expertise to integrate predictive solutions into business strategies.
- Customer Insights Manager – Analyze data and feedback to forecast customer needs and drive innovation.
- Innovation Manager in Marketing – Champion the adoption of predictive technologies to transform and enhance market strategies.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or group
- Large Classes Quote: Ability to request a customized quote for large groups
- Delivery: Online
- Practical Applications: Hands-on exercises and project work included
- Certification: Professional certificate to include in your CV and on LinkedIn
