Personalized Customer Journey with AI
This training module offers an in-depth look at how machine learning and AI are revolutionizing marketing by analyzing the personalized customer journey. Emphasizing the importance of data collection and analysis, the course demonstrates how to create tailored campaigns and manage data privacy effectively.
Why This Course
Discover the power of a personalized customer journey with AI. This course guides you through utilizing AI for marketing transformation, teaching you advanced techniques in campaign personalization and machine learning while ensuring the highest standards of marketing data privacy. It’s time to revolutionize your approach and bring your innovative vision to life!
What You Will Learn
- Understand and map the stages of the customer journey to identify key moments where AI can make a difference.
- Apply AI tools to customize interactions and improve the customer experience at every touchpoint.
- Develop data-driven strategies that increase engagement and loyalty by turning data into actionable insights.
- Monitor and analyze the performance of the customer journey to optimize operational and strategic decisions.
- Integrate AI solutions in an ethical and sustainable manner, ensuring transparency and building client trust.
Table of Contents
- Module 1: Fundamentals of personalization in marketing and the role of AI
- Module 2: Data collection and analysis: audience segmentation and machine learning
- Module 3: Technological tools and practical examples for personalized campaigns
- Module 4: Ethical implications and privacy in data usage and AI
Who It’s For
- Marketing Specialist – Develop communication and promotion strategies based on personalized customer journeys supported by AI.
- Digital Strategist – Combine digital and data analysis skills to optimize the customer journey in digital environments.
- UX Designer – Design optimized user experiences by integrating AI solutions into interfaces and interactions.
- Customer Experience Manager – Monitor and adapt client touchpoints to ensure unique and personalized experiences.
- Data Analyst – Interpret customer journey data to enhance strategic and operational marketing decisions.
- AI/ML Specialist – Integrate and develop AI models to personalize and enhance the customer journey.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or group
- Quote for large classes: Possibility to request a personalized offer for large groups
- Delivery: Online
- Practical applications: Hands-on exercises and project work included
- Certification: Professional certification to include in your CV and on LinkedIn
