Strategic Planning with AI and Big Data

The module Strategic Planning with AI and Big Data offers an in‐depth look into the world of Artificial Intelligence. It explores its historical evolution until 2024 and introduces cutting‐edge technologies such as Machine Learning, Deep Learning, and Neural Networks. Accompanied by practical examples and case studies in digital marketing, this comprehensive and up-to-date course will enhance your understanding of AI and Big Data driven strategies.

Why This Course

Discover the power of Strategic Planning with AI and Big Data in this innovative course that integrates strategic planning with advanced AI and Big Data tools. You will learn how machine learning for companies and deep learning in digital marketing can guide you to concrete, effective solutions. Now is the time to embrace change – invest in your future and transform your vision into action!

What You Will Learn

Discover how to integrate AI and Big Data tools to design winning business strategies.
Acquire practical skills in data analysis and interpretation to support strategic decisions.
Learn to create predictive models that anticipate market trends and improve competitiveness.
Develop planning methodologies that combine digital innovation and data-based insights.
Deepen your understanding of the importance of ethics and security in using Big Data to support business strategies.

Module 1: Fundamentals and Evolution of Artificial Intelligence
Module 2: Advanced Technologies – Machine Learning, Deep Learning, and Neural Networks
Module 3: Practical Applications and Case Studies in Digital Marketing
Module 4: Ethical Implications and Future Challenges in Corporate AI Adoption

Who It’s For

Data Scientist: Analyzes large volumes of data to transform them into strategic insights and business decisions.
Business Intelligence Analyst: Leverages analytical tools to support strategy definition based on big data.
Digital Transformation Manager: Integrates AI and Big Data into business processes to drive innovation and digital transformation.
Digital Marketing Strategist: Uses AI techniques to analyze market trends and optimize marketing strategies.
Technological Innovation Consultant: Supports companies in implementing emerging solutions based on AI and Big Data.
Strategic Analyst: Interprets complex data to develop plans and strategies that enhance competitive advantage.

Course Details

Duration: 4 hours
Cost: €400
Mode: Individual or group sessions
Quote for Large Classes: Possibility to request a personalized offer for large groups
Delivery: Online
Practical Applications: Practical exercises and project work included
Certification: Professional certificate to enhance your CV and LinkedIn profile

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Marketing and AI