AI and Customer Experience: Engagement Strategies
This advanced course module is designed to integrate digital marketing and customer experience in an innovative way. It provides a comprehensive overview of AI marketing and its impact on designing effective digital campaigns. Participants will gain practical skills in SEO, SEM, Big Data personalization, and refining the customer journey.
Why This Course
Discover how AI marketing can revolutionize your strategy by delivering an effective and innovative digital customer experience. In this course, you will learn techniques to optimize engagement and conversions by leveraging analytics and data analysis, while unlocking the advanced secrets of SEO and SEM. This transformative journey turns ambitions into tangible results—prepare to redefine your future in the marketing world!
What You Will Learn
- Understand how AI can boost engagement by personalizing the customer experience with innovative strategies.
- Develop skills to integrate AI tools into customer experience platforms, enhancing interactions and loyalty.
- Acquire the ability to analyze and interpret data to optimize the customer journey and identify improvement opportunities.
- Apply methodologies and best practices to implement practical solutions that increase customer satisfaction and perceived value.
Table of Contents
- Module 1: Analysis of Digital Campaign Performance – Metrics, Analytics and Data Analysis
- Module 2: Optimization of Online Visibility – SEO, SEM and Targeted Social Campaigns
- Module 3: Personalization of the Experience – Use of Artificial Intelligence and Big Data
- Module 4: Designing the Customer Journey – Interface, Information Architecture, Case Studies and Practical Exercises
Who It’s For
- Customer Experience Manager – Leads the integration of AI to optimize customer experience and engagement.
- Customer Success Manager – Develops proactive support and loyalty strategies using AI solutions.
- Digital Marketing Strategist – Leverages AI to personalize digital campaigns and enhance target engagement.
- Data Analyst/Scientist for Customer Experience – Interprets data to guide strategic, AI-driven decisions.
- UX Designer focused on AI – Designs interfaces and interactions that utilize AI for superior user experience.
- CRM Manager – Implements smart systems to optimize customer relationship management via AI.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or group
- Large Classes Estimate: Option to request a custom offer for large groups
- Delivery: Online
- Practical Applications: Hands-on exercises and project work included
- Certification: Professional certificate to enhance your CV and LinkedIn profile
