AI and Market Research: Advanced Statistical Methods
This innovative module combines artificial intelligence in marketing with business data analysis to transform market research. Participants will learn how advanced statistics serves as a crucial ally in making strategic decisions, distinguishing between descriptive and inferential statistics, and using measures of central tendency and dispersion.
Why This Course
Discover the power of AI and Market Research: Advanced Statistical Methods, where artificial intelligence merges with business data analysis to revolutionize market research. Through advanced statistical methods and predictive models, you will gain strategic skills to confidently face the future. Transform challenges into opportunities and start your journey towards business excellence today!
What You Will Learn
- Discover and apply advanced statistical methods to analyze and interpret market data.
- Utilize artificial intelligence techniques to forecast trends and consumer behavior.
- Develop predictive models by integrating AI algorithms with statistical analysis for strategic decision-making.
- Acquire practical tools to transform complex data into actionable business insights.
- Apply your knowledge to solve real-world problems, optimize marketing strategies, and achieve tangible results.
Table of Contents
- Module 1: Introduction to Business Statistics – Descriptive and Inferential Statistics, Central Tendency, and Dispersion Measures
- Module 2: Sampling Techniques and Data Collection – Methodologies, Practical Examples, and Software Tools
- Module 3: Advanced Statistical Analysis – Statistical Tests, Correlations, and Regression for Market Forecasting
- Module 4: Communication and Data Visualization – Case Studies, Visualization Techniques, and Risk Assessment
Who It’s For
- Data Scientist: Integrate advanced statistical methods and AI to analyze large data sets and support strategic decisions.
- Market Research Analyst: Use statistical models and AI techniques to interpret trends and consumer behavior.
- Digital Marketing Strategist: Leverage predictive analysis and collected data to optimize campaigns and digital strategies.
- Business Intelligence Analyst: Combine AI and quantitative methods to transform data into competitive insights.
- AI Marketing Consultant: Offer expertise in applying AI tools to enhance market research and innovate strategies.
- Customer Insights Manager: Integrate advanced statistical analysis to identify and understand customer needs.
Course Details
- Duration: 4 hours
- Cost: €400
- Format: Individual or Group
- For Large Classes: Custom offers available for large groups
- Delivery: Online
- Practical Applications: Practical exercises and project work included
- Certification: Professional certificate to enhance your CV and LinkedIn profile
