B2C Marketing and Advanced Personalization
This course module offers an innovative approach to understanding the evolution of marketing—from traditional mass marketing to advanced personalization. Through updated materials and real case studies, you will learn how digital technologies, including artificial intelligence in marketing and big data marketing, are transforming the relationship between companies and their audience. The course emphasizes essential tools such as CRM, tracking, and social listening, enabling you to design data-driven campaigns while ensuring GDPR compliance.
Why This Course
Discover the potential of personalized B2C marketing with this course where advanced personalization meets cutting-edge techniques. By integrating artificial intelligence and the power of big data marketing, you’ll develop forward-thinking strategies that transform challenges into growth opportunities—all while adhering to GDPR marketing standards.
What You Will Learn
- Understand the dynamics of the B2C market and consumer psychology to create targeted marketing strategies.
- Learn advanced techniques of segmentation and advanced personalization to deliver unique and engaging experiences.
- Utilize digital tools, CRM, and data analytics to track customer behavior and optimize campaigns.
- Develop result-oriented strategies that boost conversions and enhance customer loyalty.
Table of Contents
- Module 1: The evolution of marketing from mass to personalization
- Module 2: Enabling technologies: artificial intelligence, big data, and data collection (CRM, tracking, social listening)
- Module 3: Audience segmentation and tailored campaign creation: best practices and case studies
- Module 4: Ethical challenges, regulatory matters (GDPR), and the future of AI in marketing
Who It’s For
- Digital Marketing Manager – Specialist in creating personalized B2C marketing strategies to increase customer engagement.
- Social Media Strategist – Professional focused on designing tailored social campaigns for specific audience segments.
- Customer Experience Manager – Role dedicated to enhancing customer interactions through personalized strategies.
- CRM Analyst – Expert in leveraging and analyzing CRM data to optimize communications and foster customer loyalty.
- Data-driven Marketing Analyst – Specialist in turning data into targeted, personalized B2C marketing strategies.
- E-commerce Specialist – Professional skilled in merging online sales techniques with personalized marketing strategies.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or Group
- Quote for large classes: Possibility to request a personalized offer for large groups
- Delivery: Online
- Practical Applications: Hands-on exercises and project work included
- Certification: Professional certificate to enhance your CV and LinkedIn profile
