Behavioral Economics and AI: New Frontiers in Marketing
Embark on an innovative journey where the fusion of behavioral economics and artificial intelligence transforms marketing strategies. This course explores the evolution of AI technologies and their applications in machine learning and big data campaigns, providing a multidisciplinary approach that integrates theoretical insights with practical applications.
Why This Course
Discover how the principles of behavioral economics integrate with AI marketing and machine learning to revolutionize big data campaigns. This course equips you with ethical tools and innovative strategies to transform your marketing vision and achieve success.
What You Will Learn
- Understand the basic principles of behavioral economics and their influence on purchasing decisions to predict and shape consumer behavior.
- Explore how artificial intelligence integrates with behavioral theories, offering advanced tools for market analysis and segmentation.
- Learn innovative techniques for designing targeted marketing campaigns using consumer data and intelligent algorithms.
- Analyze case studies and practical applications that demonstrate how merging behavioral economics and AI leads to more effective and personalized marketing strategies.
Table of Contents
- Module 1: Introduction to the evolution of artificial intelligence and foundational concepts.
- Module 2: Applications of Machine Learning, Deep Learning, and Natural Language Processing in Marketing.
- Module 3: Big Data, automation, and predictive analytics for campaign optimization.
- Module 4: Ethical aspects, biases, and social impacts: practical examples and case studies.
Who It’s For
- Marketing Manager: Integrate traditional and digital strategies by leveraging behavioral economics and AI.
- Digital Marketing Strategist: Develop digital campaigns based on consumer behavior analysis and AI technologies to maximize ROI.
- Data Scientist with focus on AI: Analyze consumer data and implement predictive models to support strategic marketing decisions.
- UX/UI Designer: Apply behavioral economics principles to enhance user experience and design effectiveness.
- Marketing Innovation Consultant: Guide companies in adopting hybrid, emerging approaches by integrating AI and behavioral economics.
- Behavioral Economist: Specialize in analyzing consumer behavior to translate insights into innovative marketing strategies.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or group
- Quote for Large Classes: Possibility to request a personalized offer for large groups
- Delivery: Online
- Practical Applications: Hands-on exercises and project work included
- Certification: Professional certificate to enhance your CV and LinkedIn profile
