Big Data and Marketing: Analysis and Strategies
The module “Big Data and Marketing: Analysis and Strategies” provides a dynamic and innovative training path designed for those eager to explore the frontier of digital marketing through the integration of advanced technologies. In this course, you will learn about the importance of managing and analyzing Big Data, leveraging predictive analytics, utilizing AI marketing and machine learning for automated segmentation to achieve targeted results.
Why This Course
Step into a new era of marketing with this course. Benefit from deep insights into big data marketing, predictive analytics, AI marketing, and machine learning to refine your skills and implement innovative strategies such as automated segmentation. Discover the power of data and transform from a mere observer into a protagonist of change!
What You Will Learn
- Understand the fundamental role of Big Data in marketing and its impact on business strategies.
- Develop analytical skills to interpret large volumes of data and extract valuable insights.
- Learn to use advanced tools and techniques for target segmentation and campaign personalization.
- Apply theoretical knowledge in practical scenarios to optimize marketing decisions and outcomes.
Table of Contents
- Module 1: Fundamentals of Big Data and its Impact on Digital Marketing
- Module 2: Integration of Artificial Intelligence in Marketing
- Module 3: Machine Learning Methods for Predictive Analysis and Automated Segmentation
- Module 4: Practical Examples and Use Cases in Digital Marketing
Who It’s For
- Data Analyst: Expert in data analysis and interpretation to drive strategic marketing decisions.
- Digital Marketing Manager: Responsible for implementing data-based digital strategies to optimize campaigns.
- Data Scientist Marketing: Hybrid professional applying predictive models and algorithms to marketing data for advanced insights.
- CRM Manager: Specializes in managing customer data to improve retention and personalize communications.
- Business Intelligence Specialist: Transforms Big Data into strategic insights to guide market decisions.
- Marketing Technologist: Emerging role integrating digital technologies and Big Data analysis to innovate marketing strategies.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or group sessions
- Group Rates: Custom quotes available for larger classes
- Delivery: Online
- Practical Applications: Hands-on exercises and project work included
- Certification: Professional certificate to enhance your CV and LinkedIn profile
