Data Storytelling e Reporting con l’AI Data Storytelling e Reporting con l’AI The module “Data Storytelling e Reporting con l’AI” offers a unique training path that combines applied statistical analysis for business with advanced digital tools. With a practical focus, the course introduces statistical fundamentals and both descriptive and inferential
AI and Customer Experience: Engagement Strategies AI and Customer Experience: Engagement Strategies This advanced course module is designed to integrate digital marketing and customer experience in an innovative way. It provides a comprehensive overview of AI marketing and its impact on designing effective digital campaigns. Participants will gain practical skills
Personalized Pharma Marketing: Data and Segmentation Basics Personalized Pharma Marketing: Data and Segmentation Basics This module offers an in-depth overview of personalized pharma marketing by showing how companies can harness data, modern digital technologies and artificial intelligence to design targeted campaigns. Participants will learn the importance of data segmentation and
Personal Branding and AI: Creating Your Digital Footprint Personal Branding and AI: Creating Your Digital Footprint The “Personal Branding and AI: Creating Your Digital Footprint” course offers an innovative educational journey into the world of communication and digital marketing. This module integrates the power of artificial intelligence with effective personal
AI and Market Research: Advanced Statistical Methods AI and Market Research: Advanced Statistical Methods This innovative module combines artificial intelligence in marketing with business data analysis to transform market research. Participants will learn how advanced statistics serves as a crucial ally in making strategic decisions, distinguishing between descriptive and inferential
AI-driven CRM and Loyalty Programs AI-driven CRM and Loyalty Programs This innovative module offers professionals and entrepreneurs a pathway to adopt advanced strategies based on artificial intelligence in CRM and loyalty programs. Through detailed exploration of the RFM segmentation model, you’ll learn to classify customers into groups such as top,
AI for B2B Demand Generation AI for B2B Demand Generation This training module offers a comprehensive and innovative pathway for those looking to harness the potential of artificial intelligence in marketing. Using high-quality materials, the course immerses you in the world of demand generation by emphasizing the importance of identifying,
Voice e Chatbot Marketing Voice e Chatbot Marketing Welcome to the comprehensive module on Voice and Chatbot Marketing. This course provides an in‐depth look into intelligent agents and their autonomous decision-making capabilities. Discover cutting‐edge strategies utilizing machine learning and natural language processing to craft user-centric solutions in conversational marketing. Why
Generative AI for New Product Launch Generative AI for New Product Launch The module “Generative AI for New Product Launch” offers an in-depth immersion into the world of generative artificial intelligence, exploring the evolution of linguistic models and the key role of ChatGPT in modern marketing. Designed for professionals who
AI for SEO and Content Optimization AI for SEO and Content Optimization The module offers an innovative educational experience to master digital marketing using powerful tools such as Google Ads, Analytics, Search Console, and YouTube. Emphasizing SEO with AI, AI Content Optimization, and Google SEO Strategies, this course combines theory
