Marketing and AI

Automation and Efficiency

Machine Learning and Advanced Segmentation

Machine Learning and Advanced Segmentation Machine Learning and Advanced Segmentation This module offers a comprehensive and updated overview of the evolution of artificial intelligence. It explores its history, key definitions, and practical applications, focusing on machine learning, deep learning, and neural networks for advanced segmentation in image and video analysis.

Predictive Marketing: Predictive Analysis with AI

Predictive Marketing: Predictive Analytics with AI Predictive Marketing: Predictive Analytics with AI This advanced course offers a cutting-edge training pathway that combines theory and practice in the realm of artificial intelligence applied to marketing. Explore the power of neural networks (CNN, RNN, Transformer) and optimization algorithms while delving into topics

Business Intelligence and Statistics for Marketing

Business Intelligence e Statistica per il Marketing Business Intelligence e Statistica per il Marketing This course provides an innovative journey into the world of business data analysis and marketing intelligence. By combining essential principles of descriptive statistics, hypothesis testing, and data-driven decision making, participants will gain a solid foundation in

Customized Customer Journey with AI

Personalized Customer Journey with AI Personalized Customer Journey with AI This training module offers an in-depth look at how machine learning and AI are revolutionizing marketing by analyzing the personalized customer journey. Emphasizing the importance of data collection and analysis, the course demonstrates how to create tailored campaigns and manage

Big Data and Marketing: Analysis and Strategies

Big Data and Marketing: Analysis and Strategies Big Data and Marketing: Analysis and Strategies The module “Big Data and Marketing: Analysis and Strategies” provides a dynamic and innovative training path designed for those eager to explore the frontier of digital marketing through the integration of advanced technologies. In this course,

NeuroMarketing with AI

NeuroMarketing with AI NeuroMarketing with AI The “NeuroMarketing with AI” module offers an innovative approach to Programming Neuro Linguistic techniques by focusing on the analysis of ocular movements and the underlying cognitive processes. Through extensive materials, participants are introduced to sensory modalities—visual, auditory, and kinesthetic—to understand how body language influences

Omnichannel Marketing and AI

Omnichannel Marketing and AI Omnichannel Marketing and AI The training module “Omnichannel Marketing and AI” provides an in-depth journey into Italy’s digital landscape for 2024. Through a detailed analysis of user behavior and emerging trends, you will gain advanced skills in omnichannel marketing, integrating digital strategies Italy and innovative approaches

Digital Planning and AI

Digital Planning and AI Digital Planning and AI This advanced module offers an in-depth look at digital planning within the realm of digital marketing. It demonstrates how to plan and monitor strategic activities through online environment analysis and trend identification. The course emphasizes a targeted approach to strategic digital planning

Generative AI for Content Marketing

AI Generativa per il Content Marketing AI Generativa per il Content Marketing The module “AI Generativa per il Content Marketing” is an advanced training course designed for those who wish to understand the roots and potential of innovative tools like ChatGPT. The course offers a comprehensive overview of the evolution

E-commerce and AI: Personalization and Optimization

E-commerce and AI: Personalization and Optimization E-commerce and AI: Personalization and Optimization This module offers an innovative educational pathway for those who wish to deepen their understanding of personalized marketing in the pharmaceutical sector. With up-to-date materials and successful case studies, you will master AI marketing, data analysis, and e-commerce