Customer-Centric Mindset and Value Creation
This course module offers an innovative approach to marketing by placing the customer at the center of every strategy. It integrates key concepts such as customer centric mindset, market segmentation, and value creation with advanced PNL persuasion techniques.
Why This Course
Discover how the “Customer-Centric Mindset and Value Creation” course revolutionizes your marketing approach by integrating customer centric marketing, customer loyalty, and market segmentation. With techniques of PNL persuasion, you will transform every interaction into an opportunity for growth and value. Invest in your future and embark on a journey towards excellence!
What You Will Learn
- Understand your customers’ needs by analyzing and interpreting their requirements for targeted decision-making.
- Develop innovative strategies to anticipate and exceed expectations, creating a competitive advantage.
- Apply customer experience methodologies to personalize the customer journey and enhance engagement.
- Design practical solutions and value models that generate tangible business impact and improve customer satisfaction.
- Promote an internal customer-centric culture that facilitates organizational change and sustainable growth.
Table of Contents
- Module 1: Fundamentals of Customer-Centric Marketing and Market Segmentation
- Module 2: Customer Loyalty Strategies and Retention
- Module 3: Creating Customer Value and Measuring Results
- Module 4: Strategic Approach: Persuasion and Neuro-Linguistic Programming (PNL)
Who It’s For
- Customer Experience Manager – A strategic role focused on building relationships and enhancing the customer journey.
- Customer Success Manager – A professional dedicated to ensuring post-sale success and customer satisfaction.
- Business Analyst – An expert in identifying insights and opportunities to create value through data analysis.
- Digital Marketing Specialist – A key figure in implementing customer-oriented digital strategies.
- Product Manager – Responsible for developing products that effectively meet market needs.
- Sales Transformation Specialist – An emerging role that integrates sales and technology to optimize the customer experience.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or group
- Large Classes: Customized offers available for larger groups
- Delivery: Online
- Practical Applications: Includes practical exercises and project work
- Certification: Professional certificate to enhance your CV and LinkedIn profile
