Why This Course

This course guides you through the revolution of digital B2B strategies by integrating advanced techniques in data-driven marketing and artificial intelligence. Learn to boost your B2B lead generation and perfect the segmentation and qualification of prospects. Transform challenges into opportunities by investing in your future and embarking on the journey toward innovative and targeted campaigns today!

What You Will Learn

• Develop a data-driven mentality to analyze and interpret market data, transforming insights into effective marketing strategies tailored for the B2B context.
• Learn to integrate AI solutions to identify trends, automate processes, and personalize campaigns with precision.
• Master techniques for target segmentation and the creation of tailored campaigns based on both quantitative and qualitative information.
• Acquire practical skills in using advanced analytics tools to measure ROI and optimize marketing performance in real time.

Table of Contents

• Module 1: Introduction to B2B Marketing Data-Driven with AI
• Module 2: Strategies for Prospect Identification and Segmentation
• Module 3: Lead Qualification: Operational Differences between B2B and B2C
• Module 4: Best Practices, Case Studies, and Practical Examples for Effective Lead Management

Who It’s For

• B2B Marketing Manager
• Data Analyst Marketing
• Marketing Automation Specialist
• CRM and Customer Experience Manager
• Digital Transformation Manager
• AI Marketing Strategist

Course Details

• Duration: 4 hours
• Cost: €400
• Mode: Individual or Group
• Large Class Estimate: Option to request a personalized offer for large groups
• Delivery: Online
• Practical Applications: Practical exercises and project work included
• Certificate: Professional certificate to add to your CV and LinkedIn