Digital Planning and AI
This advanced module offers an in-depth look at digital planning within the realm of digital marketing. It demonstrates how to plan and monitor strategic activities through online environment analysis and trend identification. The course emphasizes a targeted approach to strategic digital planning and the use of powerful analytics and automation tools, including practical applications of KPI monitoring and A/B testing, which are essential in today’s interconnected world.
Why This Course
The Digital Planning and AI course guides you into the world of digital strategy, offering fundamental skills in digital planning, artificial intelligence marketing, and analytics and automation. You will learn to use KPIs and A/B testing to optimize campaigns and transform data into strategic decisions. If you aspire to become an innovative leader in the field, this course is the springboard to revolutionize your approach and achieve lasting success.
What You Will Learn
- Develop an effective digital planning strategy by integrating modern tools and technologies to maximize operational efficiency.
- Acquire essential knowledge in artificial intelligence, understanding how to apply algorithms and predictive models to decision-making processes.
- Learn how to analyze and interpret digital data to identify trends and opportunities, turning information into concrete actions.
- Discover best practices for integrating AI solutions into business planning, enhancing problem-solving capabilities and adaptability to market changes.
- Experiment with advanced digital planning techniques to optimize business strategies that deliver measurable and tangible results.
Table of Contents
- Module 1: Introduction to Digital Planning and its Strategic Role in Digital Marketing
- Module 2: Analysis of the Online Environment, Trend Identification, and Data Utilization
- Module 3: Planning Methodologies, Selection of Digital Channels, and Analytics Tools
- Module 4: Integration of Artificial Intelligence, Campaign Personalization, and Monitoring Results via KPIs and A/B Testing
Who It’s For
- Digital Marketing Manager – Provides advanced tools for integrating AI into digital campaigns and marketing strategies.
- Data Scientist/Analyst – Helps in interpreting and utilizing AI-powered digital data for strategic decision making.
- UX/UI Designer – Supports the creation of optimized user experiences with predictive analysis and data-driven design.
- E-commerce Strategist – Equips you with skills to implement AI-enhanced digital plans and optimize online sales.
- AI Project Manager – Offers essential training for managing and coordinating digital projects that incorporate AI solutions.
- Digital Transformation Consultant – Empowers you to lead digital transformation through strategic planning and AI technologies.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or Group
- Large Class Quote: Personalized offers available for large groups
- Delivery: Online
- Practical Applications: Includes hands-on exercises and project work
- Certification: Professional certificate to enhance your CV and LinkedIn profile
