Generative AI for New Product Launch
The module “Generative AI for New Product Launch” offers an in-depth immersion into the world of generative artificial intelligence, exploring the evolution of linguistic models and the key role of ChatGPT in modern marketing. Designed for professionals who seek to combine innovation with practicality, this course covers managing digital campaigns and embraces cutting-edge, ethical AI practices.
Why This Course
Discover how Generative AI marketing can revolutionize new product launches! This course will teach you how to use ChatGPT for marketing and implement automated digital campaigns responsibly, while emphasizing the value of ethical artificial intelligence. It transforms every challenge into an opportunity to innovate and grow – the perfect investment in your future to leave a mark in the marketing world.
What You Will Learn
- Understand the basics of generative artificial intelligence and its innovative role in launching new products.
- Discover how to leverage AI’s creativity to ideate, prototype, and validate innovative product concepts.
- Learn how to use practical AI tools and platforms to enhance design, marketing, and launch strategy.
- Analyze case studies and real examples to identify best practices and effective solutions in the field of generative AI.
- Integrate AI into the decision-making process to optimize resources, reduce time-to-market, and maximize commercial impact.
Table of Contents
- Module 1: Origins and Evolution of Linguistic Models in Generative AI
- Module 2: ChatGPT and Its Applications in Content Marketing
- Module 3: Automating Campaigns and Personalizing Interactions through Chatbots: Best Practices and Case Studies
- Module 4: Ethical Considerations, Managing Bias and Risks, and the Future Impact of AI Evolution on the Industry
Who It’s For
- Product Manager – Guide the development and launch of new products using AI-generated insights.
- Digital Marketing Manager – Optimize marketing campaigns with personalized strategies based on generative AI.
- Data Scientist Applied to Marketing – Analyze and interpret complex data to innovate product offerings.
- UX/UI Designer – Integrate AI solutions to design innovative and personalized user experiences.
- Innovation Strategist – Identify and implement value opportunities leveraging emerging AI technologies.
- Business Development Manager – Use AI to uncover new market opportunities and grow the business.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or group
- Quote for larger classes: Opportunity to request a personalized offer for large groups
- Delivery: Online
- Practical Applications: Hands-on exercises and project work included
- Certificate: A professional certification to showcase on your CV and LinkedIn
