Google Marketing and AI: Tools and Best Practices
The “Google Marketing and AI: Tools and Best Practices” module offers an advanced training journey designed for professionals and enthusiasts eager to deepen their digital marketing techniques by utilizing Google tools such as SEO and SEM, combined with the power of artificial intelligence. This practical, results-driven approach ensures dynamic learning that can be immediately applied to enhance digital campaigns.
Why This Course
Discover how the Google Marketing and AI: Tools and Best Practices course will revolutionize your digital approach. Through practical modules on Google Ads, Google SEO, and Google Analytics, you will refine your skills and transform passion into tangible results. Immerse yourself in Digital Marketing AI to anticipate market trends. It’s the perfect moment to invest in yourself and make a significant impact in the world of digital marketing!
What You Will Learn
- Gain an in-depth overview of Google tools to enhance online visibility and improve digital campaign performance.
- Learn to integrate artificial intelligence solutions to automate processes, analyze data, and optimize marketing strategies.
- Develop practical skills in data interpretation and measurement to make informed decisions and boost performance.
- Apply best practices and case studies to transform theory into actionable steps, achieving measurable and competitive results in the digital market.
Table of Contents
- Module 1: Foundations of Digital Marketing, SEO, and SEM
- Module 2: Integration of Google Tools: Google Ads and Targeting Strategies
- Module 3: Analysis and Optimization of Campaigns with Google Analytics and Tag Manager
- Module 4: Case Studies, Remarketing, and Practical Exercises for Campaign Measurement
Who It’s For
- Digital Marketing Manager: Leads Google campaigns and integrates AI tools to optimize marketing strategies.
- SEO/SEM Specialist: Utilizes search engine optimization techniques and paid campaigns on Google, enhanced by artificial intelligence.
- Social Media Manager: Leverages AI-powered automation and data analysis to boost engagement and manage social campaigns.
- Data Analyst Marketing: Interprets and analyzes digital activity data using AI tools to optimize performance.
- Content Strategist: Creates effective content by utilizing Google’s best practices and artificial intelligence for targeted distribution.
- AI Marketing Specialist: An emerging role integrating artificial intelligence technologies into digital marketing strategies.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or group
- Quote for Large Classes: Possibility to request a personalized offer for large groups
- Delivery: Online
- Practical Applications: Practical exercises and project work included
- Professional Certificate: A certificate to enhance your CV and LinkedIn profile
