The “Personal Branding and AI: Creating Your Digital Footprint” course offers an innovative educational journey into the world of communication and digital marketing. This module integrates the power of artificial intelligence with effective personal branding techniques. You will explore both verbal and non-verbal communication strategies, emphasizing the importance of context and active listening to create an authentic and engaging message.

Why This Course

Discover the power of the “Personal Branding and AI: Creating Your Digital Footprint” course. Immerse yourself in the world of personal branding and artificial intelligence to refine persuasive communication and innovative digital marketing strategies. This program transforms ambitions into success by valuing your uniqueness and amplifying your digital footprint. It’s time to act: believe in your potential and take the first step towards a career that leaves a mark!

What You Will Learn

• Define your digital identity by building an authentic and distinctive personal branding.
• Integrate artificial intelligence into your communication strategies to innovate and automate content management.
• Develop skills to create engaging digital content that accurately reflects your personal style and message.
• Utilize AI tools and techniques to analyze online performance and optimize your brand’s visibility.
• Craft a personalized digital strategy that supports your professional goals and continuous growth.

Table of Contents

• Module 1: Fundamentals of Communication – Verbal and Non-Verbal Communication and the Importance of Context
• Module 2: Active Listening Techniques and Persuasive as well as Rhetorical Strategies
• Module 3: Adapting the Message for Different Targets and Channels (Marketing Examples)
• Module 4: Analysis of Communication Processes, Common Mistakes, and Practical Exercises for Relational and Persuasive Skills

Who It’s For

• Social Media Manager: Manages digital platforms and leverages AI to optimize personal branding strategies.
• Digital Marketing Strategist: Integrates branding techniques with AI to enhance online campaign visibility and effectiveness.
• Content Creator/Influencer: Builds a strong digital identity by utilizing AI to personalize and disseminate impactful content.
• Personal Branding Coach: Guides professionals and entrepreneurs in defining and effectively communicating their digital footprints.
• Freelancers and Digital Entrepreneurs: Use AI to consolidate and differentiate their personal brand in a competitive market.
• HR Professionals and Talent Acquisition Specialists: Apply personal branding strategies to attract and manage digital talent.

Course Details

• Duration: 4 hours
• Cost: €400
• Mode: Individual or Group
• Group Quote: Custom offers available for large groups
• Delivery: Online
• Practical Applications: Includes practical exercises and project work
• Certification: Professional certificate to include on your CV and LinkedIn profile