This module offers a cutting-edge training pathway designed for those who want to fully understand the dynamics of a revolutionary AI tool. With a comprehensive exploration of the evolution of ChatGPT and advancements in language models, this course is an essential resource for professionals and marketers aiming to integrate these technologies into their digital strategies. Throughout the module, you’ll acquire advanced skills in prompt engineering for marketing automation, copywriting, and customer engagement.

Why This Course

The course “Prompt Engineering: Interacting with ChatGPT and Language Models” offers a unique opportunity to explore artificial intelligence and marketing automation in a practical setting. Discover the potential of prompt engineering and learn to leverage ChatGPT and other language models to innovate your professional approach. Transform your educational vision and be inspired by new possibilities: the future is in your hands, act now!

What You Will Learn

• Discover the fundamentals of language models, understanding their functionality and potential in digital communication.
• Learn to craft effective prompts that maximize precision and consistency in responses from ChatGPT.
• Develop practical techniques for creating customized interactions based on specific scenarios to improve real-world problem solving.
• Acquire advanced skills in prompt optimization and troubleshooting to manage ambiguous or undesired outputs.

Table of Contents

• Module 1: Fundamentals and Technical Evolution of ChatGPT
• Module 2: Prompt Engineering and Interaction with Language Models
• Module 3: Practical Applications in Marketing: Automation, Customer Engagement, Copywriting and Personalization
• Module 4: Ethical Implications, Bias and Future Perspectives in AI and Marketing

Who It’s For

• Machine Learning Engineer – Essential for integrating and optimizing algorithms based on language models.
• Data Scientist – Relevant for analyzing complex data and implementing AI solutions driven by prompts.
• AI Application Developer – Crucial for designing interfaces that effectively interact with ChatGPT.
• Conversational Designer – Key for creating natural dialogues and intuitive user interactions using language models.
• Digital Marketing Specialist – Important for generating targeted content and automating communications through AI.
• Digital Technology Trainer/Consultant – Useful for imparting advanced skills in the use of AI models within organizations.

Course Details

• Duration: 4 hours
• Cost: €400
• Mode: Individual or group training
• Group Quote: Custom offer available for large classes
• Delivery: Online
• Practical Applications: Includes practical exercises and project work
• Certificate: Professional certification for your CV and LinkedIn