SEA with AI: Optimized Search Engine Advertising
This module represents a unique opportunity to delve into the digital marketing transformation and the impact of AI innovation in Search Engine Advertising. The training materials provide a comprehensive overview of the evolution in digital economic journalism and new communicative strategies, linking automation SEM and machine learning advertising to cutting-edge financial media business models.
Why This Course
Our course “SEA with AI: Optimized Search Engine Advertising” revolutionizes your approach to digital marketing. Immerse yourself in the potential of automation SEM and machine learning advertising to achieve extraordinary ROI optimization through Search Engine Advertising. We support those who aspire to excel and innovate. Invest in yourself and seize this opportunity – the future of marketing awaits!
What You Will Learn
- Understand how AI revolutionizes Search Engine Advertising by optimizing budgets and targeting.
- Learn to integrate tools for automation and predictive analytics to maximize campaign performance.
- Develop advanced skills in keyword management and audience segmentation with AI-driven solutions.
- Apply testing techniques and continuous optimization to transform data into high-impact strategies.
Table of Contents
- Module 1: Evolution of economic journalism in the digital innovation era and new communicative strategies
- Module 2: Transformation of marketing in financial media and emerging business models
- Module 3: Analysis of Google marketing platforms: advanced tools and techniques (SEM and SEO)
- Module 4: ROI optimization through automation and machine learning in digital advertising
Who It’s For
- Digital Marketing Specialist – Enhance your management of online advertising campaigns with cutting-edge AI and SEA optimization technologies.
- SEA/SEM Manager – Essential for staying updated on advanced strategies and campaign automation.
- Data Analyst Marketing – Improve the interpretation of SEA campaign data using AI algorithms.
- Social Media Manager – Integrate advanced AI-based advertising tools into your social campaigns.
- Growth Hacker – Utilize innovative AI techniques to test and optimize advertising strategies.
- Digital Strategist – Design and integrate digital marketing strategies that merge SEA, AI, and multiple channels.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or group
- Large Class Quote: Possibility to request a personalized offer for large groups
- Delivery: Online
- Application: Practical exercises and project work included
- Certification: Professional certificate to enhance your CV and LinkedIn profile
