Voice e Chatbot Marketing
Welcome to the comprehensive module on Voice and Chatbot Marketing. This course provides an in‐depth look into intelligent agents and their autonomous decision-making capabilities. Discover cutting‐edge strategies utilizing machine learning and natural language processing to craft user-centric solutions in conversational marketing.
Why This Course
The Voice e Chatbot Marketing course empowers you to revolutionize corporate communication by leveraging advanced Chatbot marketing and Voice marketing strategies. Learn to utilize intelligent voice assistants and artificial intelligence marketing techniques in the sphere of conversational marketing to innovate and position yourself at the forefront of the industry. Get ready to transform your career; change starts now!
What You Will Learn
- Develop vocal and chatbot marketing strategies to increase client engagement and conversion.
- Gain technical skills in designing, implementing, and optimizing automated conversations.
- Analyze data and metrics to measure the effectiveness of integrated digital campaigns using voice solutions.
- Integrate artificial intelligence tools to create personalized and interactive experiences.
- Apply best practices and innovative techniques to tackle real-world challenges and maximize ROI in digital marketing.
Table of Contents
- Module 1: Fundamentals of Intelligent Agents – Definitions, types (simple, complex, and multi-agent), and methodologies (rule-based vs intelligent agents)
- Module 2: Agent Architecture and Enabling Technologies – The perception, decision, and action cycle; integration of machine learning and natural language processing
- Module 3: Iterative Methodologies and Prototyping – Reinforcement learning, simulations, and testing for evaluating performance and behavior
- Module 4: Applications in Marketing and Best Practices – Chatbots, virtual assistants, recommendation systems, ethics, scalability, user-centric design, and future perspectives
Who It’s For
- Digital Marketing Manager – Lead the integration of voice and chatbot solutions into digital marketing strategies.
- Social Media Manager – Optimize social campaigns by leveraging conversational interactions and voice assistants.
- Customer Experience Expert – Enhance client engagement through intuitive voice interfaces and chatbots.
- Conversational UI/UX Designer – Craft effective user experiences for voice and chatbot platforms.
- AI Marketing Strategist – Implement artificial intelligence strategies to boost marketing campaigns.
- Chatbot Developer – Develop and manage personalized, automated chatbot solutions.
Course Details
- Duration: 4 hours
- Cost: €400
- Mode: Individual or group sessions
- Group Pricing: Custom offers available for large classes
- Delivery: Online
- Practical Applications: Includes practical exercises and project work
- Certification: Professional certificate to boost your CV and LinkedIn profile
